Thursday, April 6, 2017

A Day Experiencing The Home Fire Preparedness Campaign

As a communications intern with the American Red Cross, I have been able to experience this organization in ways that I could not have guessed when originally applying for the position. If you had asked me last year what the American Red Cross does for the community, my answer would have been limited and honestly wrong. Through this experience I have been able to understand the vast array of services that the organization has to offer. One of them being the Home Fire Preparedness Campaign.

Chairman Andy March assisting board member
Luke Fagan with the installation of
their first fire alarm of the day.
The Home Fire Preparedness Campaign is the American  Red Cross’ way of trying to install fire alarms into every home that does not already have them. It has been proven that, from the time that the fire ignites, you only have about two minutes to get out of the house before someone gets injured or worse. While in training for this program, I learned that nationally, 19 percent of homes do not have working smoke alarms and four percent do not have them at all. However, out of all the fire fatalities, 37 percent happen in homes that have no alarm and 23 percent happen in homes without a working alarm. These numbers are sobering when you think of how many people could have been saved by having working smoke alarms. This is why it is so important to have an alarm that gives you the most time to make your escape.

This campaign really touched me as fire related incidents was a big part of my growing up. My grandmother, whom I was named after, passed away when my mother was very young in a house fire. While I never got to meet her, she has influenced my life in many ways. My mother has always been very proactive when it came to fire preparedness, and yet, I still did not know half of the information that this campaign has to offer.

Not only does this campaign install potential lifesaving alarms that alert you when there is a fire, it is our mission to also educate you on what to do when a fire happens and how to be fully prepared in a time of crisis. While one of our members installs up to three free fire alarms, another member educates the resident in what to do in case of an emergency. To me this is the most important part of the program.

Our educator goes through not only how to use the fire alarm and how to maintain it, but they also teach you about how to create a family fire plan in order to best be prepared if something does happen. This includes things like coming up with a meeting place so you can know if everyone is out of the house, and other lifesaving tips that are more than necessary. While these plans do not take a long time to come up with, they are so crucial to the well-being of your family.

Board member Renae Rokicki educating the home owner
on how to create a fire plan for her family.
They also teach you important lessons on ways to prevent a fire, like their catchy saying “Three feet from the heat” informing you that if you have any space heaters in the colder months, that there should be absolutely nothing within three feet of the it. Another tip I saw being talked about is to avoid using more than one extension cord to gain access to electric in a part of the house that does not have any. These tips are crucial and potentially lifesaving.

On March 25, 2017 I was given the opportunity to be a part of this campaign, and help install fire alarms in homes in the Central New York area.

I worked alongside Chairman of the Board, Andy March and board members Luke Fagan and Renae Rokicki. The first house we went to was an elderly woman who lived alone. While she was funny and quick as a whip, unfortunately without a fire alarm, if something were to happen it would be very hard to get out of her house that contains many steps. The fire alarms would give her more time to make her escape to safety. It was so nice talking to her and realizing how important the work we are doing is.

Going around installing fire alarms into homes that needed them, really helped to open my eyes to the importance of home fire preparedness. Not only was I able to learn a lot myself, but I also was able to be a small part in an organization that does so much for the community. I was able to be a small part in helping people to realize the severity of a house fire and hopefully not only help them in a time of crisis, but also prevent these issues in the first place. Overall, this was an experience that I would have never expected, and that I am forever grateful for.


If you are currently living in a home that does not have working fire alarms, or just think you could use a few extra in order to keep your family safe, please visit the Home Fire Preparedness Campaigns website to schedule an appointment to install alarms in your place of residence. 

-Gayle Landry, Communications Intern
M.A. Public Relations at Syracuse University 

Tuesday, April 4, 2017

Extraordinary Personal Action Saves a Life

"I saw an elderly lady hunched over and I knew it didn't look right," Caitlin McKinnon said as she recounted her actions.

Greater Rochester Chapter
Executive Director  James Love 
Presents the 
Certificate of  Extraordinary Personal Action
to Caitlin McKinnon
Caitlin was shopping at Trader Joe's in Pittsford, NY, when she heard a woman yelling, "Mom, Mom! Someone help!!" Caitlin saw an elderly lady clutching onto a cart. Caitlin, a registered nurse, carefully brought the woman to the floor and felt for a pulse. The woman did not have a pulse, so Caitlin asked the woman's daughter if she could give her mom CPR. Caitlin immediately began CPR, and within about 30 seconds, the woman woman took a breath. When the ambulance arrived, the elderly had a pulse and was able to speak.

"Caitlin in my mind has always been a hero because of the career she is in," said her sister, Lindsay. "But during an ordinary day at the grocery store, she continues to help others when in need."

Last month at the Greater Rochester Chapter, the Red Cross was proud to present Caitlin the Certificate of Extraordinary Personal Action. This certificate is awarded to individuals who save or sustain a life by action that exemplifies the mission of American Red Cross Preparedness, Health and Safety Services. 

Due to Caitlin's quick thinking, she was able to revive this woman and help save her life. Emergencies can strike anytime, anywhere, and every second counts. Having the skills to be able to save or help a life is very important, and we encourage everyone learn and get CPR/AED/First Aid certification from us here at the American Red Cross.


~Emma Reeve, Communications Intern

Wednesday, March 15, 2017

"I've always loved the American Red Cross"

Janice Moore 
Very early Saturday morning, Janice Moore was going to her back room to watch TV.

"I suddenly heard a lot of footsteps and noises", said Janice. She looked out her apartment window to see fire engines. Still unsure of what was going on, she looked up to see a blaze coming out of the upstairs apartment window.

All residents of the Layette Avenue apartment building got out safely, and there were no injuries. The Red Cross opened a shelter at St. John's Grace Episcopal Church in Buffalo, and provided support to 84 people.

Janice is familiar with the Red Cross. She's been a volunteer blood services driver for nine years, but she had never needed Red Cross assistance before this weekend.

Shelter at St John's Grace Episcopal Church
"I've always loved American Red Cross," Janice said. She said that it must be hard trying to keep people calm and help them quickly, but the Red Cross pulled it through. She was also grateful that the NFTA brought a bus to the scene to protect them from the frigid temperatures as they met with volunteers and eventually helped them get to the safe, warm shelter.

Janice and her neighbors have since found other housing, but Red Cross volunteers continue to work with them to meet any additional needs and develop and individualized, long-term recovery plan. And Janice will soon be back on the road, delivering those life-saving blood products from the drives that were donated at to the blood centers.

Our volunteers responded to over 1,400 fires in the Western and Central New York Region last year, providing shelter, food and clothing, comfort and support to our neighbors in need. You can help people affected by disasters like home fires and countless other crises by making a donation to support American Red Cross Disaster Relief. Your gift enables the Red Cross to prepare for, respond to and help people recover from disasters big and small. Visit redcross.org, call 1-800-REDCROSS or text the word REDCROSS to 90999 to make a $10 donation.

-Emma Reeve, Communications Intern

Sunday, March 12, 2017

Families Returning Home, Shelters Closing as Power Restoration Continues

207 people spent Saturday night in Red Cross and community storm shelters; Fire shelter in Buffalo remains open

As power restoration efforts continue across the Western and Central New York Region following this week’s windstorms, the American Red Cross has closed storm shelters in Batavia and Macedon. Anyone in these areas in need of additional assistance is asked to call their local Red Cross Chapter.

Red Cross volunteers continue to operate storm shelters at the following locations in the Greater Rochester area: 
        ·         David Gantt Center
        700 North Street, Rochester

        ·         Monroe Community College, Building 10
         1000 East Henrietta Road, Rochester

Additional community storm shelters are being operated by other agencies and many are receiving Red Cross support. 207 people spent Saturday night in nine total shelters. The Red Cross remains in constant contact with emergency officials across Western and Central New York to coordinate the most efficient and effective response to this disaster, and is prepared to provide additional relief services as needed.

An additional shelter remains open at St. John’s Episcopal Church on Colonial Circle in Buffalo for those displaced by a multi-unit apartment fire on Lafayette Street in Buffalo early Saturday morning.

DRIVING IN WINTER WEATHER With a Winter Storm Warning in effect for much of the region starting Monday, Red Cross encourages you to stay off the roads if possible. If you have to drive in snow or freezing rain, follow these tips about how to drive safely during a winter storm and what to do if you become stuck in your vehicle:
  • Fill the vehicle’s gas tank and clean the lights and windows to help you see.
  • Pay attention to the weather forecast. Before you leave, let someone know where you are going, the route you plan to take, and when you expect to get there. If your car gets stuck, help can be sent along your predetermined route.
  • If you have to drive, make sure everyone has their seat belts on and give your full attention to the road. Avoid distractions such as cell phones.
  • Don’t follow other vehicles too closely. Sudden stops are difficult on snowy roadways.
  • Don’t use cruise control when driving in winter weather.
  • Don’t pass snow plows.
  • Know that ramps, bridges and overpasses will freeze before roadways.

If you become stuck in the snow or icy conditions:
  • Stay with the car. Do not try to walk to safety.
  • Tie a brightly colored cloth (preferably red) to the antenna for rescuers to see.
  • Don’t run your engine and heater constantly to help avoid running out of gas. Don’t use things like lights or the radio without the engine running so the battery doesn’t conk out.
  • If you can, move your vehicle off the roadway. Stay with it – don’t abandon it. If you have to get out of your vehicle, use the side away from traffic.
  • Start the car and use the heater for about 10 minutes every hour. Keep the exhaust pipe clear so fumes won't back up in the car.
  • Leave the overhead light on when the engine is running to help rescuers see the vehicle.
  • Keep one window slightly open - away from the blowing wind - to let in air.

WEATHER ALERTS AND FIRST AID TIPS People can download the Red Cross Emergency App for instant access to winter storm tips and weather alerts for their area and where loved-ones live. Expert medical guidance and a hospital locator are included in the First Aid App in case travelers encounter any mishaps. Both apps are available to download for free in app stores or at redcross.org/apps.


You can help people affected by disasters like home fires, power outages and countless other crises by making a donation to support American Red Cross Disaster Relief. Your gift enables the Red Cross to prepare for, respond to and help people recover from disasters big and small. Visit redcross.org, call 1-800-REDCROSS or text the word REDCROSS to 90999 to make a $10 donation.